Going Lulu

Anna Della Russo, editor of Japanese Vogue, once said 'Don't go too far back with vintage. Find your look in contemporary brands.' To me, a person more used to belting an 80s power blouse than buying boutique, I decided to take this advice to heart. And so where a better place to look than the S/S 11 Fashion East Catwalk, the 'official' home of the next big thing. But what has Lulu Kennedy turned out this year for the beady eyes of Fashion Week?

Heikki Salonen

A lesson in how to wear structured, tailored pieces, but somehow still do grunge. Geeky sandals, oversized T-shirts, then fantastically crafted jackets, this layering at it's most effective. The young designer told Topshop of his collection 'Less story telling, it was more about the mood, really defining what we want to say with our work. It's wearable, and loveable.'

Felicity Brown
When you hear the name 'Felicity', you imagine floaty fabric, silk, and summers days. Which was exactly what this collection was. The most extreme of the three designers, in my opinion, with a look that seems like couture sized down for the 'ordinary people'. This is escapism with clothes, but sans the long floaty dresses and 10 grand price tag. My favourite outfit of the collection was ironically, the least stylised, and the most wearable. I loved the frayed silk edging on the blue top and pink skirt, worn with nude shoes continuing the silk theme, and dark rounded sunglasses. This simplicity is how to show clothes off to their full extent.

Simone Rocha

She told Topshop, that her collection was 'inspired a trip to my grandad's graveyard in Hong Kong, and a traditional Irish morning. White and cream would bring it alive, and I could really play with the textures.' And I certainly think that this paid off. It is a great collection which I can definately see catching on. There are directional, shirts and jackets, with an office feel, but then worn with floaty sleeves and translucent layering, all in pale, pretty hues. I shall be copying the shirts and floaty skirts over body con, and I can imagine that half of East London will be too.